The Best Social Media Career Options
Social media jobs near has opened up new fields of human endeavor. It has created new jobs in marketing and media, and provided new opportunities for professional development.
This emerging field will require you to manage social media accounts on multiple platforms, plan publicity campaigns, and produce interactive content online.
As social networking evolves so do the professional standards, technical certificates, and licensing requirements. It might be hard to understand what the job entails or what your responsibilities are if you’re not familiar with this field. Start your job search by searching keywords such as digital content, digital media and online community, social media, engagement, interactive, or just online.
Variations in Job Titles
Non-standard job titles may seem confusing at first but they can provide valuable information about potential employers. The company that is hiring for the positions of social media guru or interactive media czar, content swami, brand evangelist, and digital media ninja suggests that they are looking for someone who has experience in creative problem solving.
Staff may create an image to attract applicants with a playful, ironic and creative nature. You won’t fit in with the company’s culture if you’re called a rock star or a maven.
The field is open-ended, so even the most traditional titles might not be very useful in describing the job.
It can be confusing at first to see if you will be working with other employees or coordinating them. It’s crucial to ask your employer about the job duties and make sure you feel comfortable with their answers.
Social Media Skills and Responsibilities
KPIsYou will be responsible for managing key performance indicator (KPI) in each of these positions and any other social media job you might have. The job and the goals of each KPI can be very different. KPI management may include dashboards, views and re-tweets. Shares and sales goals are all possible. You may be responsible for managing KPI budgets in some jobs. This could include social media marketing options and analysis of monetary benefits.
Writing skills.“I’m sorry for writing such a long note–I didn’t have the time to write one.” Mark Twain would be grateful for the challenge of communicating with Mark Twain in just 280 characters.1Your social media job may involveCopywritingMany people do. You must be able to write concise, on-brand messages, tweets, posts and tweets.
Customer Service Skills.SCORE reports that 77% of small businesses use Social Media to manage business functions such as customer service, PR, and marketing.2These companies require top-notch social media staffers.Customer service skillsCommunication, compassion, product knowledge, conflict resolution, and communication are all part of the package.
Five Top Social Media Jobs near me
Director, Social Media.Director is a highly-ranking title. If this is your job, you will likely be responsible for strategy and managing others. It is likely that you will be responsible for posting on social media accounts across multiple platforms according to a schedule. These accounts may be created by you, and your posting schedule may also be set up by you. You might be responsible for creating or supervising editors when creating a content calendar. You might also be responsible for writing or supervising a blog.
Your company’s voice and social media personality might be your responsibility. Your supervisor will probably expect you to be more knowledgeable about social media than you are.
You may also be called director or manger of social marketing, director of management of social communication, director of manager or manager for social media communication, director of manager or manager in social media relations, director of manager or director of social strategy, and director or supervisor of social network strategy.
Salary:PayScale reported that social media directors make an average annual salary $72,136.3
Brand Manager.You might be posting to social media accounts as a brand ambassador or brand manager, but you are more likely to be involved in advertising. Your team may be more involved with the marketing and sales aspects of social media than you are in managing communications. This type of job might be filled by content strategists or content managers.
Salary:Glassdoor reports that brand managers make an average annual salary in the range of $89,823.4
The Engagement Coordinator.As an engagement manager (or coordinator), you will be responsible for the company’s social media messaging and also for the management of the online behavior of the general public. Your job will involve creating and executing a marketing strategy to get the public to share, re-tweet, or respond to your posts.
You may also be known as the director of community or interactive media associate (or coordinator or manager) or internet marketing manager.
Salary:According to Glassdoor, the average annual salary for engagement coordinators is $46,2205
Social Media Manager.As an example,Social media managerYou will manage and monitor social media networks for a company. You’ll work with the marketing and social media team to create a social media strategy and analyze the results with tools such as SEMrush and Google Analytics. You might also be responsible for managing other members of the team and keeping them on track to achieve company goals.
Salary:PayScale reported that social media managers make an average annual salary in the neighborhood of $51,170.6
Content Strategist.As a content strategist, you will help companies tell their story on multiple platforms. Content strategists usually have a background as a journalist or marketer, great writing and communication skills and a solid understanding of analytics and other SEO tools.
Salary:PayScale reports that content strategists make an average salary of $61,197 per year.7
Based on the company, each title has different duties and responsibilities.
To find out if the job is available, or to get an idea of the potential responsibilities, you can search the employer on LinkedIn and Google.
- Brand Ambassador
- Brand Manager
- Community Manager
- Content Manager
- Digital Communications Professional
- Digital Content Manager
- Digital Media Manager
- Producer of digital media
- Digital Media Supervisor
- Director of Community
- Communications Planning Director
- Director, Online Communications
- Director, Social Marketing and Brand Communications
- Director, Social Media Marketing
- Director, Social Media
- Director, Social Media Communications
- Director, Social Media Relations
- Director, Social Media Strategy
- Coordinator for Engagement
- Manager Engagement
- Interactive Media Associate
- Interactive Media Coordinator
- Interactive Media Manager
- Internet Marketing Coordinator
- Internet Marketing Manager
- Manager, Digital and Social Media
- Multi-Media Communications Specialist
- Online Content Coordinator
- Social Media Account Executive
- Social Media Analyst
- Social Media Assistant
- Social Media Associate
- Social Media Coordinator
- Social Media Designer
- Social Media Editor
- Social Media Executive
- Social Media Marketing Coordinator
- Social Media Producer
- Social Media Specialist
- Social Media Strategist